Jul 25, 2011

Hot Studio’s Inaugural Hackathon: The Recap

The inaugural Hot Studio Hackathon kicked off last Friday morning at 10:00am, as the six Hackathon teams—Greater Good, Hot Pockets, Team Platypus, The Deciders, Team VizBox and Seahorses Forever—settled into Hot’s Howard Street headquarters for a weekend of research, brainstorming, design, and coding.

There was a lot to get done, and precious little time in which to do it. Each team needed to design and prototype their product by the close of the weekend, as well as identify customer segments, key touch-points, and articulate their potential business model.

As evidenced by the #hothack tag used on Twitter to track the Hackahton throughout the weekend, the mood was light but serious. A few teams took to the streets of San Francisco in order to conduct guerrilla research into their concepts. While working, teams noshed on pizza, beer, sushi, sandwiches, bagels, and Thai. Acoustic Spanish music filled the air, thanks to Lara Manzanares, Hot’s user experience intern.

After the flurry of activity, the weekend closed with product prototypes covering a range of topics, from social innovation to design process facilitation, and even a “gamified” productivity tool! Each team presents their projects today, July 25, to the Hackathon’s panel of esteemed judges: Foodspotting cofounder Alexa Andrzejewski, author and designer Clement Mok, entrepreneur/engineer Tony Stubblebine, and entrepreneur and executive coach Marcy Swenson.

We’ll be reporting the judges’ findings, and highlighting each team and their project here on How We Think this week. Be sure to check back to see more about the amazing work that happened this weekend.

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